I am NOT a politician, nor campaigner…I am a software engineer and entrepreneur. You can Google my name, Kendell Lang or go to my personal website at http://www.KendellLang.com. I have created a software program which I use through my business, WorldClass Brand Management (http://www.WorldClass.com) for my clients to distribute content (articles, news stories, videos, photos, etc.) to 350+ social media accounts with a push of a button. Think of it as PR Newswire on steroids for social media. I have successfully been growing my business with clients who are mostly small business owners who have all been growing their businesses (despite the misguided Obama administration policies that inhibit small business) through our unique lead generation using our proprietary social media marketing and search engine marketing strategies.
In 2010 I was approached by a representative of the Trump organization and was asked to architect the Strategic Digital Marketing Campaign for the Donald Trump Campaign when he was considering running for the 2012 Presidential election. I put together a plan which laid out what would be required to compete with the Obama social media machine already in place at that time, and the gap has only become wider since then. I was not paid for this plan, nor did they go forward, so I own the plan. It is simple in concept, but highly complex in execution and will require $100 million or more per year JUST to get competitive with what the Democrats ALREADY have on the ground and running.
Because I do not believe any single candidate has the time or is willing to commit the resources required to effectively use social media for their individual campaigns, I have decided that forming a Social Media SuperPAC (called Media for America, Inc. – https://www.newmediaforamerica.com/ website is still a work in progress) is the best way to implement the required steps in order to educate, train and influence the "Swing" voters about the issues.
I believe Swing voters from the left, middle and right, along with the Young Adult vote, are going to be the determining factors in the upcoming elections.
We have a very short window to impact the mid-term elections in 2014, and a better window to impact the Presidential election in 2016. But time is short and I have decided to move independent of the GOP because they just don't get Digital Marketing. If they did, they'd already being addressing this, but they are a dinosaur that doesn't realize they're extinct yet…so we will lead by example.
Here are some highlights of what is driving me to take this action:
- GOP does NOT understand Digital Marketing (Search Engine Optimization OR Social Media Optimization) and the Social Media Revolution.
- GOP does NOT have a Strategic Communication Plan which drills down to the individual constituent level specific to local issues (465 Congressional Districts)
- GOP is NOT going to win elections without addressing Social Media (not just Facebook & Twitter – What is your KLOUT score?)
- Donors, Republican, Conservative and Libertarian voters are TIRED OF LOSING elections and they want a Strategic Plan to win.
- "Do The Math Stupid" – data doesn't lie, so let's look at the data. Republicans have been outspent on Social Media by at least 5 to 1.
- GOP does NOT have a Strategic Issues Research & Education Plan to compete with BIG DATA compiled by Eric Schmidt funded company dedicated to Democrats
- GOP does NOT have a Local Constituents Volunteer Recruitment & Training Plan to compete with "Oranizing for Action" (the morph of Obama for America and various Unions and Organizing groups)
- GOP does NOT understand why Obama has been on Reddit (Ask Me Anything (AMA) format), why he holds Twitter Townhall meetings, and why he shows up on social media anywhere from 12 to as much as 5,000 times more than Romney.
We have the solution for this…Media for America.
Social Media SuperPAC, Media for America was founded in 2013 and our objective is to use social media to impact the political landscape. This is an exciting new approach to politics that is quite unique. This initiative consists of an extremely complex digital marketing solution with a massive set of networked websites and combined social/digital marketing. The world has changed and in order to impact future election outcomes we have to have this kind of strategic marketing in place. We’re already behind, but with this strategy we can quickly get back into a competitive position.
This SuperPAC is unique in that it is not starting out with any preconceived candidates to support for any specific elections. The difference with our plan is to pre-select specific platform issues that define a "Constitutionally Conservative" position. When we find candidates who agree with those issues, we will support them – regardless of party.
While most SuperPAC’s have focused on traditional media, Media for America will be focusing almost exclusively on digital/social media distribution.
The Competitive Problem
President Obama realized the value of social media to a greater extent than anyone else in politics. During the 2008 election, Obama incited a younger generation of voters and actively discussed and posted his political views on social media sites. Obama won by nearly 200 electoral and 8.5 million popular votes. A major success factor was how Obama’s campaign used social media and technology as an integral part of its strategy, to raise money, and, more importantly, to develop a groundswell of empowered volunteers who felt they could make a difference.
In 2008, the Obama presidential campaign spent $643,000 out of $16 million Internet budget to promote his Facebook account. On June 17, 2008, after Hillary Clinton ended her campaign, number of followers of Barack Obama's Facebook account increased to one million. Meanwhile, in addition to Facebook accounts of Barack and Michelle Obama and Joe Biden, the Obama team created ten more Facebook accounts for "specific demographics, such as Veterans for Obama, Women for Obama, and African Americans for Obama." Obama’s campaign garnered 5 million supporters on social networks. By November 2008, Obama had approximately 2.5 million (some sources say 3.2 million) Facebook supporters, outperforming McCain by nearly four times. Obama had over 115,000 followers on Twitter, more than 23 times those of McCain. Fifty million viewers spent 14 million hours watching campaign-related videos on YouTube, four times McCain’s viewers. The campaign sent out 1 billion e-mails, including 10,000 unique messages targeted at specific segments of their 13-million member list. The campaign had garnered 3 million mobile and SMS subscribers.
Here is how granular the Obama Campaign got (and still is!). Very few people know about Klout, do you? Every state has created a social entity for the official "Obama for America" campaign, such as; "Obama for America – Nevada". The Klout account for this entity is http://klout.com/#/OFA_NV (with a stand-alone Klout score of 62, compared to Barrack Obama's personal Klout score of 99 – including what is purported by Klout to be the most important page on Wikipedia). This official state campaign entity also has a dedicated Twitter account at https://twitter.com/OFA_NV (25,533 followers) and a dedicated Facebook account at https://www.facebook.com/OFA.Nevada (25,540 likes). There are similar accounts for each state, such as "Obama for America – Florida” and the pattern is repeated for each state which has its own network of social media accounts. These accounts are still actively posting issue information! Consistent brand…consistent messaging…consistent participation.
"Obama for America" has now been rebranded into "Organizing for Action" (conveniently making the OFA brand reusable) and is continuing even as you read this to bring the tools, knowledge, networks, technology and volunteers together (post-election now) to fight to enact the President's agenda.
The Required Solution
Social Media has introduced an entirely new dynamic to the political landscape and created a new political dialogue. It takes the power of political messaging away from the mass media model and places it firmly into peer-to-peer, public discourse. The most important aspect of social media is that more than ever before, the average citizen can be heard. More than just being heard, the average citizen can impact the outcome of political events in ways never before possible. The impact of social media represents a unique opportunity for the individual to shape the future of our political landscape. There has never been a more important time where the collective “we” can make a change in the way solutions are achieved. This is all about helping individuals figure out what their contribution to solving issues of our time is going to be and then getting them connected to where they can contribute. This is all about ingenuity, intelligent design, technology and rapid adaptation being used in advancing the human involvement in politics never before seen. Being a part of the Social Media sphere releases individuals to impact the political landscape, compared to being a part of the traditional entrenched political establishment that traditionally builds silos and does not recognize the involvement of the individuals. Unimpeded by centuries of limiting conditions defined by the traditional powers, we are at a unique crossroads in history where advances in technology, communication and global awareness provide the ingredients to change how political agendas are advanced.
However, that being said, there needs to be an over-arching solution that helps guide the implementation of a national social media strategy that can provide a balancing solution to what is right now a lopsided platform favoring the Big Government agenda.
The birth of a social movement to share the vision of Small Government needs what sociologist Neil Smelser calls an initiating event: a particular, individual event that will begin a chain reaction of events in the given society leading to the creation of a social movement. For example, American Civil Rights movement grew on the reaction to black woman, Rosa Parks, riding in the whites-only section of the bus (although she was not acting alone or spontaneously – typically activist leaders lay the groundwork behind the scenes of interventions designed to spark a movement). Such an event is also described as a volcanic model – a social movement is often created after a large number of people realize that there are others sharing the same value and desire for a particular social change.
Social Media SuperPAC is the initiating event required to launch the Conservative Agenda into a competitive social media presence. I am willing to provide the leadership and the guidance to those who would become involved in this critical movement.
Reusable, Repeatable and Scalable
One of the unique aspects to this solution is the "Local Congressional District" network of social media accounts, which will be issue specific and independent of any one candidate. This allows the SuperPAC to transcend the typical "one-time" candidate cycle that is typical for most campaign approaches. Building out a network of district focused social media accounts, which are issue based, allows the SuperPAC to predefine the platform issues that will define the standards by which the SuperPAC will educate SWING voters about potential candidates. Unlike the static brand of most single candidate campaigns, which has no transferability to future political races, our Social Media SuperPAC will create a brand like "Conservative Media for America" (like "Obama for America") that will live beyond any single election cycle. Once a prospective candidate is vetted for any given Congressional District, the SuperPAC will then decide how best to support that candidate with education and training local constituents. The media positioning, the keyword focus, the social media accounts, the network of long-lived content will be owned and controlled by the SuperPAC which becomes reusable, repeatable and scalable for subsequent election cycles.
Here's where you fit. As I said, I'm not a politician or campaigner. I don't know the first thing about dealing with political donors and I do not have name recognition in this vertical market. I have a solution which I'm willing to implement in order to WIN ELECTIONS!. I will apply my technology and my industry expertise, but I do not have the donor base or the connections to reach the donor base required to fund this venture.
I believe your participation, in whatever form you feel called to contribute, can be instrumental in reaching our target donor base with the above message.
I know you understand what I've outlined and because you have read this far, you likely have an interest in discussing further. I welcome the opportunity to meet face-to-face and explore how we can cooperate and achieve what we obviously share as a common goal…WINNING ELECTIONS!!!!
I appreciate in advance your time to review and digest what I've outlined. Please understand, this is different from anything you've seen or heard from any other PAC, SuperPAC or political campaign.